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Violet Boutique Dreamin' 38 Articles

You're turning violet, Violet!!

Here at Violet Boutique, we cannot help but shout out to the world how much we love the color VIOLET!


For subtle touch of violet, try some violet nails while incorporating different textures, violet tones and patterns.There's nothing cuter than having a dash of violet with everything you touch.  A dreamy Violet hair color to us spells My Little Ponies, cupcakes, and all the beautiful sweet things in life.



The mixing and matching of different violet shades creates a warm and playful outfit for fall. Colors like mauve play well with lighter violet shades. It's always fun to match these shades with your essential neutral pieces like black and brown accessories. ;)


- Blog post by VB Intern, Haley Cruz

Summer + Fall Transitions: Music Festival Outfits!

Summer only has a few weeks left and we're embracing the heart-wrenching moment of saying goodbye to our crop tops and denim shorts. Right now is the perfect time to take advantage of the transitional weather and integrate our summer favorites in our upcoming fall wardrobe. What a better way to mix your summer favorites with your new fall pieces than with California's upcoming end of the summer festivals, like Outside Lands and First City Festival?

Contrary to the desert heat of Coachella, these festivals take place in the San Francisco Bay area, which means the weather is chilly blanket/snuggie/throw worthy. Whether you're jamming to an opening act in the sunny afternoons or Red Hot Chili Peppers or Phoenix in the evening, it's nice to make use of your layers for optimal comfort. I personally love the crop top paired with a maxi skirt. Maxi skirts are perfect for keeping your legs protected from wind chill, but crop tops are a perfect amount of skin to show for a spunky concert look. 

My other summer favorite, the overall, can be used in the layering process to transition into cool, festival weather. Pairing it with a patterned tee underneath is fun and comfortable for spending all day outside. 

 If you're absolutely set on wearing your favorite summer dress and shorts, adding on a few fall pieces can make your concert look work. Making use of your new military jacket or boots is also the perfect way to keep warm while still sporting your summer favorites! 

 Photos from FashionToast and


-Haley Cruz, VB Intern and Blogger 

Score Swap!

Every girl has that time of the year when she needs to renew her look and get rid of the pieces in her closet that she has outgrown. San Francisco has the solution to this problem, and it is called Score Swap!  Created by Connie Carmona, Leslie Hermelin, Amy Butterworth, Michelle Honchariw and Jenny Gottstein, Score Swap allows you to gift your old clothes to the other trendsters of the world while picking up some gems from other's closets. Violet Boutique attended last week to check out the goods and the hotties.  Take a peek at some of the beauties we ran into for a taste of what is HOT in SF this summer.  Hosted by the Bold Italic; make sure to check it out next year!

~xoxo Nadine, VB Intern

Sarah Fihn,  wearing a vintage dress with vintage t-strap sandals

Alex Bigley (right), Blogger, wearing Urban Outfitters Shorts & classic grey Chuck Taylors

Ally, wearing vintage from head-to-toe

Melanie, wearing an H&M Skirt with Chuck Taylors

VB Fourth of July: Cutoffs, Belly Shirts, Bralettes


VB is counting down till the Fourth of July, which means lots of bootie shorts, bralettes, sparkly tanks, belly shirts, frolicking, inappropriate cartwheeling, boats and parks for firework viewing, firecrackerssss, and general debauchery.  Merrica!

Summer Style Collage

Summer makes everything look better. Your eyes shine a little brighter, your hair gets a little lighter, and the cool breeze that hits you as you walk down the street makes the outfit you took 2 hours to put together seem effortless. This summer, at Violet Boutique, is about clean black & whites paired with a bold cat eye, a chunky necklace, and a funky pair of round sunglasses. The goal is to be eternally chic without looking overdone. Oh, and even if your effortless summer mindset cannot save your hair from the painful effects of humidity, hide it under a floppy hat and you're good to go. 
~Nadine Head-Gordon, blogger for Violet Boutique

The Stylish Denizens of SF

I had the pleasure of coming across this guy, Zane Kearney, while on my regular lunchtime stroll around Yerba Buena in downtown San Francisco.  His style was so on-point that I had to stop him and ask him where his shirt is from.  "Levi's."  Ah, wow, Levi's has been really good recently!  Zane is a visual merchandiser for Apple, and also does textile design, which explains his eye for the rugged plaid that he was wearing.  Sweeeet.

Interested in joining our team?


Team Violet is hiring photography interns, buying assistants, and stylist interns for the summer!  If you're a trendsetter who believes in amazing fashion for all at affordable prices and you are skilled and experienced in photography, buying, or you're a fashion student, please send your resume, portfolio, website links and references to! 

NYFW Continued...






The Beginning of New York Fashion Week


Maison Martin Margiela FW '13

Event with Chictopia!

 This post is wayyyyy overdue!  The "Shop it like it's Hot" event for Chictopia at 111 Minna was POPPIN'!!! What a success!  We sold a lot of vintage and jewelry to the fabulous fashionistas there.  I didn't even know so many fashionable people existed in SF, we are seriously killing it with the attitude and the trends. Thank you to all the friends, VB family, and new VB fans that came over, shopped, and shot the shit with us. ><  Love you mucho <3 <3. 

VB Intern Allison and I helping some customers.

Shop Violet Boutique like it's HOT @Chictopia's Pop Up in San Francisco!



Join Chictopia and stylish shoppers at the biggest shopping event in San Francisco!

See full event details here:
-Shop Violet Boutique at 20-50% off!
-Use our exclusive code "VioletShopHot" to get $12 off ticket prices, making them $8 (which includes a free drink!)
- Shop new arrivals from American Apparel at 25% off.
- Shop the best designer resale pieces from Crossroads Trading Co. 
- Local SF boutiques like Covet, Meggie, and more will showcase their newest arrivals at up to a 50% off discount! Can you say "Swooooooooo-oop"?

Early bird tickets are just $8 until 1/20.

*Early bird promo available to first 100 attendees. Download the Chictopia iPhone app and just show us your downloaded app at the door! 

When: January 30th, 6PM-9PM
Where: 111 Minna Gallery at 111 Minna Street, SoMa District, San Francisco
Food: Roaming Hunger food trucks will be parked right outside
DJ: Tender Buttons

Plus, enjoy a free drink, and American Apparel's Talent Search will be scouting the event for models, photographers, and stylists. We'll be snapping photos of all our attendees too!



Local SF Fashion: Indie Mart @ Speakeasy Brewery



Over the weekend, the VB team had a blast at the Holiday Indie Mart vintage fair held at Speakeasy Brewery.  It was definitely a busy day packed with SF locals looking to buy some unique holiday gifts (for their loved ones OR themselves =] )  Throughout the day, I had the chance to stop a couple good lookin' shoppers as they browsed our VB booth!

Fashion stylist and wardrobe consultant, Colton Dixon Winger ( was the first person who caught my eye.  I loved the use of layering, and how casual, yet well put together his look was.  And us ladies at Violet Boutique definitely appreciate it when a man knows how to dress! It was no surprise when I learned that Colton also works in the fashion industry. Guys - take note!

Outfit Details:

Grey 'Phillips' Blazer: Rag & Bone, Heather Charcoal 'Eli Shawl Collar' Cardigan: Triple Five Soul, Plaid Printed Tee: Theyskens Theory, 'Black Resin' Slim Fit Skinny Jeans: Rag & Bone, Burgundy Suede Boots: Jon Fluevog, Vintage Cross-Body Handbag

(Awesome vintage finds from the Violet Boutique booth!)

Another fashionable shopper that caught my eye was graphic designer & illustrator, Cat Oshiro (  I loved her fall fusion of knits, prints, and vivid color.  Her outfit is a great example of how to successfully rock a bold statement piece without overdoing your look - Cat kept it relatively neutral in color for her clothing, opting for various fabrics and prints rather than color.  This allowed her awesome yellow purse to stand out, and complete the whole look!

Outfit Details:

'Heavy Gauge Dolman Sleeve' Cardigan: Uniqlo, Leopard Printed Blouse: Old Navy, Black 'Super Stretch' Skinny Jeans: American Eagle, Knitted Tan Infinity Scarf: Made by her mother, Tan Leather 'Candence' Boots: Steve Madden,  Canary Yellow 'Cupid' Handbag: Rebecca Minkoff, Vintage Jewelry: Thrifted.

The VB Team and Haute1@ Indie Mart

Ben Parsa of Haute1, Terry Kim- Owner, Allison Mariner- VB Intern!

The lovely Allison workin the show

(Terry even managed to snap a picture of me during all of the holiday shopping chaos)

And to wrap up our day at Indie Mart, we have Miss Adela Jung with an awesome dress that's perfect for a day out on the town.  The cut on the dress is so unique, and it completely transforms a plain ol' maxi dress into an edgy fashion piece!

Outfit Details:

Black Full Length Dress: Cotton Candy, Deena & Ozzy Architectural Peep-Toe' Platform Wedge: Urban Outfitters, Tan Leather Backback: Gifted from mother, Jewelry: Thrifted in NYC.

(By: Nicole Lewis, blogger/fashion photographer for Violet Boutique,

Deck yo self before you wreck yo self!


We're doing another sale with Chictopia, with tons of discounted items just in time for holiday gifting season.  Get excited and check it out!

Violet Boutique @Holiday Indie Mart, in San Francisco!

 Come one, come all to the Holiday Indie Mart in the city!!  There are going to be some amazing sights to see, us for example ;) and also nailz, jamz, beerz, Santas, foodz, and other festivities!!!  

"She will be mine. Oh yes, she will be mine."


Who said it?  Ah, well, if you don't know, it doesn't matter.  The truth of the matter is that Violet Boutique is having a sale, and for whichever item you've obsessed about you can rejoice in the fact that it's 50% off, TODAY ONLY!!! Yes! Shop!  ;)

Chictopia Black Friday Sale!

From Wednesday, Nov. 21st through Friday, Nov. 30th, we're having a sneak preview Black Friday sale on Chictopia, with everything at 50% off!  Make sure to keep checking back, as we'll be adding more and more to their site!  And don't forget OUR Cyber Monday sale with select items at 50%, we'll release the code on Monday! ;)

The Fashionists of Facebook


You may or may not know that I work at Facebook, while also running Violet Boutique.  This makes me super duper busy, but I wouldn't have it any other way.  I decided during lunch today that I should do streetwear shots of the Fashionists and Fashionistas of Facebook.  I'd be crazy not to!  I mean look at this guy, Adrien.  With his violet blazer from a vintage shop in London, to his Zara jeans, Diesel boots, and Urban Outfitters beanie, this French data scientist is a head-turner and must be photographed whenever possible. ;)  

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